M. M. Obayed Quader Sultan
Known as Apu Sultan • CEO, Bangla Need • CEO, Proxima Soft
Biography
Apu Sultan
Entrepreneur, software professional, business problem-solver and AI practitioner from Bangladesh. His journey connects technology, entrepreneurship, practical innovation and a long-term mission to create useful solutions for entrepreneurs.
20+ YearsTechnology & business journey
3000+Entrepreneurs served through Bangla Need
1st PlaceOTA AI Mastery Certification on Business
A professional journey shaped by software engineering, leadership, innovation, entrepreneur support and practical use of AI for business growth.
About
Technology, business and practical problem-solving.
A concise public biography focused on professional work, entrepreneurship, learning, impact and multi-project experience.
Apu Sultan is a Bangladesh-based entrepreneur and software professional with experience spanning software engineering, IT leadership, business management, product innovation and entrepreneur-focused services. He started building technology solutions early in his career and gradually expanded into business systems, operational problem-solving and practical innovation.
He currently leads Proxima Soft and Bangla Need – Solutions for Entrepreneurs. Through Bangla Need, he has focused especially on helping online entrepreneurs test and grow products through custom packaging, small-quantity production, creative support and business guidance.
His working philosophy combines technology with execution: identify the real problem, design a practical solution, test it with lower risk, learn from actual results and improve continuously.
Professional Journey
From software engineering to entrepreneurship.
Selected milestones from Apu Sultan's technology, innovation and business career.
2002
Early technology innovation
Developed a smart network switch that received strong response in the cyber café business management market.
2003
First commercial software project
Worked on a Sales Automation project for Elephant Brand Cement and formally entered the professional software industry.
2003–2011
Software engineering & IT leadership
Built experience across Daffodil Institute of Information Technology, Daffodil Online Limited and The Professional IT Limited, progressing from software engineering to leading software teams.
2012–2013
Executive management
Served as Executive Director at Maayas Secutronics Limited, expanding experience from technical leadership into business operations and management.
2013–Present
CEO, Proxima Soft
Continues to lead Proxima Soft with a focus on technology-driven solutions and business problem-solving.
2015
Firing Simulation
Developed a Firing Simulation used as an initial training tool for learning firing by the Bangladesh Army.
2017–Present
CEO, Bangla Need
Built an entrepreneur-focused platform offering custom packaging and related support for online product sellers.
2026
AI Mastery Certification on Business
Completed OTA's Business AI-focused certification and secured 1st position among 36 participants.
Experience
Professional roles across multiple organizations.
This section highlights broader career experience that goes beyond a short biography summary.
Chief Executive Officer — Bangla Need – Solutions for Entrepreneurs
2017–Present • Mirpur, Dhaka, Bangladesh
Leading entrepreneur-focused custom packaging, service innovation, customer education and business support.
Chief Executive Officer — Proxima Soft
March 2013–Present • Mirpur, Dhaka, Bangladesh
Providing technology-driven solutions, software thinking and business problem-solving through long-term leadership.
Executive Director — Maayas Secutronics Limited
January 2012–February 2013 • Elephant Road, Dhaka, Bangladesh
Worked at the intersection of management, operations and technical decision-making.
Head of Software — The Professional IT Limited
March 2007–December 2011 • Gulshan, Dhaka, Bangladesh
Led software teams, development direction and project execution.
Senior Software Engineer — Daffodil Online Limited
August 2004–February 2007 • Dhanmondi, Dhaka, Bangladesh
Built and delivered software solutions while strengthening technical and practical implementation expertise.
Assistant Lecturer / Assistant Software Engineer — Daffodil Institute of Information Technology
May 2003–July 2004 • Dhanmondi, Dhaka, Bangladesh
Started formal professional life through teaching support and early software engineering responsibilities.
Business Focus
Solutions designed around entrepreneur needs.
Core areas where Apu Sultan's business and technology experience come together.
01
Custom Packaging
Small-quantity and scalable packaging solutions that help entrepreneurs test products before committing to larger production.
02
Entrepreneur Support
Practical guidance around product presentation, testing, customer communication, follow-up and growth.
03
Technology Solutions
Software, automation and system-thinking applied to real operational and business problems.
04
AI for Business
Exploring and applying AI for marketing, content, customer communication, operations and entrepreneur-focused solutions.
05
Low-Risk Testing
A business philosophy centered on testing demand with smaller investment before scaling production and advertising.
06
Customer Relationships
Emphasis on education, consultation, follow-up, community engagement and long-term value rather than one-time selling.
Selected Projects
Multiple projects and solution-building experience.
A broader snapshot of project-oriented work across software, systems, simulation and entrepreneur services.
Smart Network Switch
Designed and developed a smart network switch solution that earned strong positive response in the cyber café management market.
- Focused on practical market utility
- Showed early innovation mindset
- Built for real operational use
Sales Automation for Elephant Brand Cement
Delivered the first commercial software project, strengthening hands-on experience in business automation and client-focused solution delivery.
- Commercial business software implementation
- Automation-oriented project thinking
- Early enterprise problem-solving exposure
Firing Simulation
Developed a firing simulation used as an initial training tool for learning firing by the Bangladesh Army.
- Simulation-based learning application
- High-practicality training support
- Strong example of applied technology
Bangla Need Entrepreneur Solution Model
Built a practical support model around packaging, low-risk product testing, content support and entrepreneur guidance for online sellers.
- Custom packaging with small-quantity options
- Support for product testing and validation
- Service designed specifically for entrepreneurs
AI SaaS Products
Building practical AI products for business.
Three SaaS initiatives focused on making AI useful for Bangla-speaking businesses, online sellers and day-to-day business operations.
AI TOOLBOX
A Bangladesh-focused AI toolbox designed to help e-commerce, F-commerce, agency owners and marketers use ready-made AI workflows without needing advanced technical or design skills.
- Pre-built Bangla AI tools and localized business templates
- Content, sales, operations and customer-support assistance
- Support for follow-up, COD calls and order-confirmation workflows
- Designed to make business automation faster and easier to adopt
Chupkotha
An AI-powered customer communication and commerce automation platform for Facebook Messenger and WhatsApp, built to help businesses manage conversations, leads and order-related interactions more intelligently.
- AI chat and contextual conversation memory
- Facebook Messenger and WhatsApp automation
- Text, image, audio and video understanding workflows
- Lead, product and order-oriented business operations
AI BOSS
An AI assistant platform created to support business users with guided AI conversations, smart suggestions and resource-oriented assistance from a single workspace.
- AI chat with contextual suggestions
- Resource and next-action recommendations
- AI-powered image generation capabilities
- Credit-based access designed for ongoing business use
Selected Achievements
Recognition, learning and measurable progress.
★
High Value Sellers Masterclass
Champion trophy recipient at multiple Online Tech Academy High Value Sellers Masterclass programs.
AI
AI Mastery Certification
Secured 1st position among 36 participants in OTA's AI Mastery Certification on Business.
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Entrepreneur Impact
Bangla Need has served more than 3,000 entrepreneurs with packaging and business-support solutions.
“Build practical solutions, test with lower risk, learn from real results, and keep improving.”